Website content is king. Â It really is. Â Itâ€™s also the most difficult thing to do, because you most often are going to be writing the content yourself â€“ after all, you know your business best. Sometimes content can be an overwhelming task.
We have a few tips for breaking it down, and also some insight as to why content really does make the biggest difference.
- Search Engine Results Are Content Driven
The most fabulous design on the internetâ€™s wonâ€™t be able to convince Google that you are better than your competitor if you donâ€™t actually SAY anything. Â More than anything else, search engines are content driven and when they crawl your page; they are reading your text â€“ looking for quality, looking for links to other relevant articles. Â Search engines are hungry for information that is relevant to search terms â€“ which is why keywords are such an important part of your content.
- Write Content That Makes Sense
If you are writing an About page â€“ do just that, write ABOUT your business. Tell a story about the history â€“ past present and future. Â Aim for at LEAST 500 words, but shoot for 750 or more. Â Include images to break up large blocks of text. Â Say things in your content that will help answer questions from your visitors. Â Remember that your REAL target is a human being, not a search engine â€“ and providing information that is both helpful and relevant will keep visitors from leaving your site and finding one that will give them the information they are looking for.
- Â What Does Your Audience Want
Before you even start writing content for your website, think about what your target audience wants. Write the relevant information that your audience looking on internet and also expect from you. The point is to really consider what content is necessary â€“ unless your business has a really interesting and lengthy history, it might make more sense to put a bio about the executive chef. What does your audience care about? Write about those things.
- Â Write a Blog
A blog is a great outlet for touching on broad topics in greater detail. Â It also creates new content for your site on a regular basis, attracting new visitors and most importantly, it attracts links.Â Linking is the word-of-mouth of the internet. Â When people you know tell you they read something interesting, you are more likely to go read the same thing. Â So write a blog every week and make it about something worth sharing. Blogs are a great place to share award news, and mistakes. Â Itâ€™s the human side of the business â€“ and itâ€™s a place where your readers can engage in a conversation with you.
- Â Consider Other Content Forms
Content doesnâ€™t just have to be words on a page. Â You might consider creating a video blog which you post, a podcast for download, and an interestingÂ info graphic. Â Just like a blog, these are interesting forms of content that users and visitors can share â€“ content promotion! When the search engines start to see multiple links to sources like these, they crawl them more frequently â€“ your content clearly has created value as its being shared, and search engines want to be responsible for leading people to great, relevant content.